Toon blast

The campaign that heped a company sell for 1.9 billion.

IDEA

Peak Games needed an impactful campaign for a new game called Toon Blast. They wanted us to create the first celebrity driven performance marketing campaign, the only brief was: make people download the game.

Our idea was simple, Toon Blast is fun, and addictive. We convinced Ryan Reynolds to play the Toon Blast obsessed celebrity. We wrote over 100 scripts, filmed ten and recut to over 30 for performance marketing.

RESULTS

One year after the campaign aired Peak Games was bought by Zynga for $1.9 Billion.

Over 400 million YouTube views, 850 million YouTube impressions

227% Twitter conversions and 30 million downloads.