STASH TEA LITTLE BAG OF CRAZY

30+ films and gifs created and produced entirely in-house.

IDEA

Stash started with two hippies in a basement blending teas that could get them high. 40 years later, the tea’s out-there flavor combinations still embodied their eccentric origins, but their brand had embraced the category’s “cozy girl drinking tea” cliché. Working directly with the Stash CEO, we gave them a new positioning, their first tagline A Little Bag of Crazy, and a massive amount of content that we shot and edited in house for a very modest budget.

RESULTS

One Show Shortlist