OLD NAVY LIL INTERNS

Unbranded short-form entertainment series shot inside Old Navy headquarters.

IDEA

Old Navy wanted to develop an entertainment property with content that people would seek out, regardless of their affiliation with the brand.  

We developed short form series starring SNLs Keenan Thompson and a group of kids all doing an internship at Old Navy. We shot at Old Navy headquarters and used real employees so there is a nod to the brand, but it’s not branded. We worked with the director of Borat and SNL writers to help create the series.

RESULTS

The Lil Interns trailers, cut from the show footage performed better than the average CPM benchmark for Old Navy’s digital advertising. 

Lil Interns exceeded KPIs for Reach and Long Form Views, outperforming Old Navy’s previous traditional campaigns.

405M PR impressions across trade, consumer and entertainment media.