NISSAN X ESPN HEISMAN HOUSE

Bo Jackson, Tim Teabow and Barry Sanders create comedy gold.

IDEA

The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, and digital experiences that connect college football fans with their favorite players.

The hillarous campaign was shot by comedy director Harold Eistein, and featured a star-studded cast of former Heisman Trophy winners including Herschel Walker, Barry Sanders, Charles Woodson, Tim Tebow, Marcus Mariota, and Derrick Henry, alongside newcomers like Baker Mayfield, Bo Jackson, and Gino Torretta.

RESULTS

The amount of earned media was unprecedented making this season of the Heisman House campaign a fan favorite.