CHIPOTLE A FUTURE BEGINS

The stop-motion animated film had the highest social engagement of any piece of Chipotle brand content or advertising in company history.

IDEA

A decade after Chipotle's award-winning film Back to The Start, we return to the same farm to find an aging farmer whose son has left for the city.

A Future Begins made its broadcast debut on Thanksgiving Day during the NFL's Raiders vs. Cowboys Game in its own 2:20 commercial pod to 77 million households, and shot Kacey Musgraves' "Fix You" Coldplay cover to the top of the streaming charts with more than 4.7 million listens on Spotify. 

The film sat at the center of a fully integrated, content-centric campaign that included a Snapchat filter and a Carhartt collaboration to create a capsule collection inspired by the characters, with proceeds benefiting young farmers.

RESULTS

A Future Begins had the highest social engagement of any piece of Chipotle brand content or advertising in company history, making it the most efficient brand content or ad in Chipotle history.

50MM+ social with 11MM+ YouTube and 27MM+ TikTok.

484 PR stories with 357MM+ earned media impressions.

58% increase in relative search.

13K+ new signatures on the national petition for the 2023 Farm Bill

1 Effie Award, 3 CLIO Awards, 1 Annie Award, 3 One Show, 3 ADC Awards, 3 London International Awards.

56 awards in total, including 5 Cannes Lions.