NETFLIX X BUSCH WHEELIN’& DEALIN’

Blurring the lines between advertising and entertainment, this five-minute comedy mocumentary made fans, including Newsweek, ask if Bobby Spencer was a real person.

IDEA

Wheelin’ & Dealin’ is a fictional documentary that turns the lens on Bobby Spencer, the magnetic team owner in Netflix’s Kevin James series, “The Crew.” The five-minute comedy examines the origins of Bobby, the most famous NASCAR driver you’ve never heard of, with interveiws from Jane Seymour, Seal, Kevin Harvick, and the Busch Guy.

RESULTS

Netflix said the film was better than the show and even the creator of The Crew, Jeff Lowell, said he wished he could take credit for the work.

The only complaint was that Wheelin’ & Dealin’ wasn’t its own TV series.

Brand Film Awards, Winner Best Music/Entertainment