HUMANE WORLD FOR ANIMALS RELAUNCH
The first time a brand has been stitched into a designer dress, and worn by a Grammy-nominated artist, on a national stage.
Sia wearing our brand design, singing the cover of Peter Gabriel’s Solsbury Hill on Jimmy Kimmel Live.
A World of Hope film
The making of A World of Hope.
IDEA
The Humane Society of the United States and Humane Society International united under one name: Humane World for Animals, with a new look and logo. To bring this new identity to life, we designed a campaign that transforms their iconic animal silhouettes into a striking “animal print” in the brand’s new colors. We also created a joyful stop-motion film centered around the five animals in the logo, set to a soulful rendition of Peter Gabriele’s “Solsbury Hill” by Grammy-nominated artist Sia.
Sia performed Solsbury Hill on Jimmy Kimmel Live in a stunning dress designed by Christian Siriano. The dress is made of animal print fabric that symbolizes happy, free animals, a bold pattern with a bold purpose, to end animal cruelty.
RESULTS
Over 2 Billion Global Earned Media Impressions in the first week.
Solsbury Hill (Humane World for Animals Cover) was added to Spotify’s editorial playlist “Just Good Music” with 938k subscribers one day after being released.