GRAMMYS BELIEVE IN MUSIC
This campaign helped raise Grammy ratings to over 26 million, up over a million from the year before.
Anderson Paak started his music career as a drummer in a gospel choir. He returns to his church to perform a rendition of his hit the "Come Down” with a gospel choir.
Young girls recite Taylors Swifts emotional Grammys speech.
IDEA
The Believe in Music Grammys campaign came hot on the heels of an ugly 2016 election and reminded Americans, and the world, that music is the one thing we can all still believe in.
RESULTS
The campaign helped raise Grammy ratings to 26+ million, up over a million from the year before.
Cannes Shortlist - Entertainment for Music and Online Video
Clios Gold and Bronze