BEN & JERRY’S BOOTS ON THE MOOO’N

We sent a pint of ice cream to space.

IDEA

To help promote the premiere of Netflix’s “Space Force,” Ben & Jerry’s launched a new ice cream flavor Boots on the Moooo’n, inspired by the show. In a brand partnership created to promote both the series and the space-inspired ice cream, we literally sent a pint of the ice cream into space. The Ben & Jerry's Boots on the Moooo'n ice cream pint, named "SkyPint-1", was launched into the stratosphere on May 15, 2020. It reached 110,000 feet above the Earth and landed safely. A 360° VR ride was available that took viewers up into the stratosphere during the pint's maiden voyage.

RESULTS

The stunt gained significant media attention, generating buzz around the new ice cream flavor and the show.